Activities During Consultation Hours:

1. **Discovery & Analysis**:

- Developing a business model, objectives, and current marketing efforts.

- Analyzing available data: website analytics, ad campaign metrics, social media insights, etc.

2. **Strategy Development**:

- Crafting a comprehensive digital marketing strategy tailored to your needs.

- Recommendations for platforms, tools, and tactics.

- Identifying KPIs (Key Performance Indicators) and setting up measurable goals.

3. **Tactical Advice**:

- Providing specific advice on individual tactics like SEO, PPC advertising, content marketing, email marketing, affiliate marketing, etc.

- Suggestions for optimization and best practices.

4. **Training & Education**:

- Time spent training and providing education resources on various tools and platforms that are pertinent to your business.

5. **Implementation Guidance**:

- Overseeing or guiding the rollout of campaigns or tactics.

- Ensuring alignment with best practices and the proposed strategy.

6. **Review & Feedback**:

- Assessing ongoing or completed campaigns.

- Providing feedback and suggesting adjustments for optimization.

7. **Reporting & Metrics Analysis**:

- Reviewing and interpreting data.

- Discussing results and making data-driven decisions.

8. **Tool & Platform Recommendations**:

- Suggesting tools or platforms based on your individual needs, budget, and objectives.

- This might include marketing automation tools, analytics tools, ad platforms, etc.

9. **Continuous Learning & Updates**:

- Sharing the latest trends, algorithm changes, or industry news that impact your digital marketing efforts.